Weston Homes
Our team is adaptable and skilled across a range of services. The work for Weston Homes includes: Development branding Brochures & leaflets Print & digital advertising Stationery Marketing collateral CGI Photography & videography Sponsorship https://tridentmarketinguk.com/wp-content/uploads/2023/07/Ipad-Background_1.mp4 DEVELOPMENTBRANDING It’s important for housing developments to have an identity. The branding needs to be appealing and engaging, whilst connecting with its surroundings and the local community. Put simply, it needs to make people want to live there. Before Weston Homes even begin to build, we produce five or so concepts for them to choose from – taking inspiration from the location and legacy of the site. We create brand guidelines and animate the logo for digital use. PRINT & DIGITAL MARKETING Once the development branding is good to go, we’re able to implement it onto a range of print marketing tools. We design adverts, flyers, lanyards, business cards, signage and more. We also create digital assets, including social media graphics for each development and videos for LED advertising boards at venues such as The Weston Homes Stadium for Peterborough United FC. Brochures Caxton Square Edinburgh Way Flitch View Manor Lane The Venue https://tridentmarketinguk.com/wp-content/uploads/2023/05/PSD_62_1.mp4 DEVELOPMENTBROCHURES For each development, we create a brochure. These can range in dimensions, paper type and pagination, but the fundamental principle remains the same – to create a desirable, sales-generating marketing tool. We carry out research on the local area, produce captivating copy, create first-class CGIs (more on those later) and develop the floorplan images, all with the would-be buyer in mind. CGIs When a development isn’t complete, CGIs are essential for the consumer to visualise living there. We produce computer-generated images in-house, primarily using them to bring brochures to life with external and internal mock-ups that look entirely realistic. We also provide said imagery to Weston Homes for use in any listings and offer interactive CGIs, allowing the user to ‘move’ around the home. MARKETING COLLATERAL Developments aside, we produce anything Weston Homes requires for their day-to-day. This ranges from business cards to adverts and everything in between. For many years now, Weston Homes has hosted an annual Golf Day for St Clare Hospice, and we take great pleasure in designing the programme and other promotional elements that are needed for the day – including branded golf balls!
RAK Ceramics
We are RAK Ceramics’ full marketing department. The range of services we provide include: Event management Showroom fit-outs & promotions Brochures & catalogues Tech sheets Photography & videography CGI Print & digital advertising Mailchimp emails Marketing collateral Research SHOWROOM The Design Hub in London is so much more than a showroom. Right in the heart of London’s Clerkenwell design district, this 7,276ft² space is the go-to destination for designers, architects and developers looking to explore the possibilities of choosing RAK Ceramics products for their projects. This endeavour was over a year in the making and the Trident team was responsible for location search, rental negotiations, appointment selection, and a 12-week programme implementing CAT A and CAT B works, as well as making sure it was all completed in time for Clerkenwell Design Week. https://tridentmarketinguk.com/wp-content/uploads/2023/06/Rak-Ceramics-Show-Room-2.mp4 BROCHURES In 2023 alone, we’ve produced four brochures for RAK Ceramics: The Bathroom Book, The Surfaces Book, The Brassware Book, and the New Outdoor Collection. That’s a total of 842 pages, plus covers. Each page is designed and triple-checked by us, with a focus on design consistency, ease of navigation and flair. Most importantly, there are numerous product names and codes throughout, which we meticulously pore over to ensure accuracy. The end result? Comprehensive, luxury brochures that truly demonstrate the scale of RAK Ceramics’ beautiful ranges. BROCHURES https://tridentmarketinguk.com/wp-content/uploads/2023/06/Print-video.mp4 EVENTS Clerkenwell Design Week and the annual charity golf day for Rowans Hospice are just some of the events we manage for RAK Ceramics. What we do is all-encompassing, starting with research – whether that’s sourcing a venue or entertainment – and culminating in the organisation, implementation and management of events, both in the build-up and on the day. We cover catering, event staff, photography, promotional items, artwork, advertising, sponsorship and more.
Kind & Co
Our team is adaptable and skilled across a range of services. The work for Kind & Company includes: Digital newsletters Social media Website design Brochures Printed promotions Stationery Digital & printed presentations Photography & videography SOCIAL MEDIA We develop a social media strategy for Kind & Company across Instagram, Twitter and LinkedIn. This includes planning, creating posts, scheduling and maintenance, as well as LinkedIn profile management for a selection of employees. For each post, we design the graphics and write the copy, as well as generate the appropriate number of hashtags for each social platform. https://tridentmarketinguk.com/wp-content/uploads/2023/05/Retial-Experience-V2.mp4https://tridentmarketinguk.com/wp-content/uploads/2023/05/Retial-Experience-V2_1.mp4 PRINT & DIGITAL MARKETING Our print jobs for Kind & Company vary from wall calendars to brochures, posters and leaflets. We also work on more bespoke requests, recently creating a commemorative book for a long-standing colleague’s retirement, which was accompanied by digital assets for an in-person presentation evening. Each quarter we also create Citings, a digital newsletter for the whole company to peruse. https://tridentmarketinguk.com/wp-content/uploads/2023/01/Kind-Calendar-2022.mp4 WEBSITE We designed and built the Kind & Company website in 2019 and have since been fundamental in its maintenance and content. We populate the News section and regularly update the Projects section with new developments, designing and implementing design data sheets for each one. We also introduced a members’ area with a log-in function – in this portal are company updates, useful T&Cs, and every Citings newsletter. CORPORATE VIDEO The Kind Effect represents the core values of the business, which are: innovative, collaborative, safety, proactive, integrity and quality. We produced a corporate video outlining these principles, utilising still photography, video, caption creation and striking graphics, as well as engaging effects and transitions. The video is showcased on the website, offering further clarity on Kind & Company’s main ethos. https://tridentmarketinguk.com/wp-content/uploads/2023/05/Kind-Effect-Video-V14-Low-Res.mp4
Hickton Family Funeral Directors
Our team is adaptable and skilled across a range of services. The work for Hickton Family Funeral Directors includes: Photography Website design Social media SEO PPC advertising https://tridentmarketinguk.com/wp-content/uploads/2023/06/Tew-Hickton-Phone.mp4 SOCIAL MEDIA Even a brand that’s been around for over 100 years knows the value in digital promotion. We oversee Facebook, Instagram and Twitter for Hickton Family Funeral Directors, with a special focus on five-star customer testimonials – something the business prides itself on. We also put out obituary notices on Facebook with a personalisation option. Their clients provide the details and choose one of our designed templates that best suits their lost loved one, allowing us to take care of the announcement. WEBSITE As a business, Hickton Family Funeral Directors is proud to have multiple branches and still be family-owned, unlike its direct competitors. So it was important for us to celebrate that with their website design and language, whilst ensuring ease of navigation and clear call-to-action graphics that turn online visitors into paying customers. Key sections of interest include the interactive map depicting each branch, a downloadable pricing list for full transparency, and – most importantly for any website visitors – an entire tab dedicated to what you do when a loved one passes away. PHOTOGRAPHY Funerals are naturally very sad occasions, but it’s the people who take you through the process that can make the world of difference to your experience. That’s why it’s so important to have good staff photography, which we were all too happy to provide. Over the years we’ve also visited the various Hickton Family Funeral Directors branches to capture external and internal photography as required. Previous Next SEO & PPC CAMPAIGNS We oversee and manage both SEO and PPC for Hickton Family Funeral Directors. SEO, or search engine optimisation, is integral for any brand in today’s digital climate, so we highlight optimal keywords that our client should be ranking for on Google. Tied in with that is PPC (pay-per-click) advertising. We work within a budget and design bespoke campaigns, targeting keywords and specific online audiences. We also generate monthly reports to keep our client updated, presenting areas of growth and opportunities.
