Weston Homes
Our team is adaptable and skilled across a range of services. The work for Weston Homes includes: Development branding Brochures & leaflets Print & digital advertising Stationery Marketing collateral CGI Photography & videography Sponsorship https://tridentmarketinguk.com/wp-content/uploads/2023/07/Ipad-Background_1.mp4 DEVELOPMENTBRANDING It’s important for housing developments to have an identity. The branding needs to be appealing and engaging, whilst connecting with its surroundings and the local community. Put simply, it needs to make people want to live there. Before Weston Homes even begin to build, we produce five or so concepts for them to choose from – taking inspiration from the location and legacy of the site. We create brand guidelines and animate the logo for digital use. PRINT & DIGITAL MARKETING Once the development branding is good to go, we’re able to implement it onto a range of print marketing tools. We design adverts, flyers, lanyards, business cards, signage and more. We also create digital assets, including social media graphics for each development and videos for LED advertising boards at venues such as The Weston Homes Stadium for Peterborough United FC. Brochures Caxton Square Edinburgh Way Flitch View Manor Lane The Venue https://tridentmarketinguk.com/wp-content/uploads/2023/05/PSD_62_1.mp4 DEVELOPMENTBROCHURES For each development, we create a brochure. These can range in dimensions, paper type and pagination, but the fundamental principle remains the same – to create a desirable, sales-generating marketing tool. We carry out research on the local area, produce captivating copy, create first-class CGIs (more on those later) and develop the floorplan images, all with the would-be buyer in mind. CGIs When a development isn’t complete, CGIs are essential for the consumer to visualise living there. We produce computer-generated images in-house, primarily using them to bring brochures to life with external and internal mock-ups that look entirely realistic. We also provide said imagery to Weston Homes for use in any listings and offer interactive CGIs, allowing the user to ‘move’ around the home. MARKETING COLLATERAL Developments aside, we produce anything Weston Homes requires for their day-to-day. This ranges from business cards to adverts and everything in between. For many years now, Weston Homes has hosted an annual Golf Day for St Clare Hospice, and we take great pleasure in designing the programme and other promotional elements that are needed for the day – including branded golf balls!
Laragh Homes
Our team is adaptable and skilled across a range of services. The work for Laragh Homes includes: Brand guidelines Development branding Brochures Website design Social media Print advertising Signage Marketing collateral Stationery Photography DEVELOPMENTBRANDING You can see how varied the branding is for different developments by Laragh Homes. Initially, our team provides the client with various name suggestions – each one grounded in thorough research and celebrating something about the local area or plot. From there, our graphic designers unleash their creativity by developing bold and beautiful branding, making sure it’s suitable for use across multiple assets and platforms, from signage to social media. https://tridentmarketinguk.com/wp-content/uploads/2023/07/Nine-1.mp4 BROCHURES We carry the chosen branding throughout high-quality development brochures, all designed and subbed by our in-house team. We include plot-specific details, a site plan, local area information, travel times, house specifications and floorplans, map directions, and contact details. For Laragh Homes, we regularly create special finishes for the covers – such as foiling and embossing – which provides a touch of luxury and sets the right tone before the brochure is even opened. https://tridentmarketinguk.com/wp-content/uploads/2023/05/brochure_launch_1.mp4 MARKETINGCOLLATERAL Our design, copywriting and digital teams have created business cards, invitations, stationery, site signage, social media posts and more for Laragh Homes. We’ve also produced brand guidelines for the logo, which streamline the process for any project we undertake. They provide us and Laragh Homes with the rules on which logo to use, how to reverse it, colours, spacing, scale, and typography. Previous Next WEBSITE As part of our rebranding initiative for Laragh Homes, we designed a fresh website to reflect the new look, incorporating the transformative navy and gold colour palette. Each development’s section features a digital version of the brochure and an interactive map, whilst the ‘Meet the team’ section provides a personal touch… where you get to meet Bella the dog! https://tridentmarketinguk.com/wp-content/uploads/2023/05/Laragh-Homes-1120-x-600.mp4
RAK Ceramics
We are RAK Ceramics’ full marketing department. The range of services we provide include: Event management Showroom fit-outs & promotions Brochures & catalogues Tech sheets Photography & videography CGI Print & digital advertising Mailchimp emails Marketing collateral Research SHOWROOM The Design Hub in London is so much more than a showroom. Right in the heart of London’s Clerkenwell design district, this 7,276ft² space is the go-to destination for designers, architects and developers looking to explore the possibilities of choosing RAK Ceramics products for their projects. This endeavour was over a year in the making and the Trident team was responsible for location search, rental negotiations, appointment selection, and a 12-week programme implementing CAT A and CAT B works, as well as making sure it was all completed in time for Clerkenwell Design Week. https://tridentmarketinguk.com/wp-content/uploads/2023/06/Rak-Ceramics-Show-Room-2.mp4 BROCHURES In 2023 alone, we’ve produced four brochures for RAK Ceramics: The Bathroom Book, The Surfaces Book, The Brassware Book, and the New Outdoor Collection. That’s a total of 842 pages, plus covers. Each page is designed and triple-checked by us, with a focus on design consistency, ease of navigation and flair. Most importantly, there are numerous product names and codes throughout, which we meticulously pore over to ensure accuracy. The end result? Comprehensive, luxury brochures that truly demonstrate the scale of RAK Ceramics’ beautiful ranges. BROCHURES https://tridentmarketinguk.com/wp-content/uploads/2023/06/Print-video.mp4 EVENTS Clerkenwell Design Week and the annual charity golf day for Rowans Hospice are just some of the events we manage for RAK Ceramics. What we do is all-encompassing, starting with research – whether that’s sourcing a venue or entertainment – and culminating in the organisation, implementation and management of events, both in the build-up and on the day. We cover catering, event staff, photography, promotional items, artwork, advertising, sponsorship and more.
Baya Group
Our team is adaptable and skilled across a range of services. The work for BAYA Group includes: Logo design Brand guidelines Website design Stationery LOGO & STATIONERY Designing the BAYA Group logo was a pleasure, and the striking result was loved by both us and our clients. The stationery followed… we created business cards, compliment slips and letterheads, with each one featuring luxurious gold foiling. This contrasted beautifully with the BAYA Dark Grey colour that we stipulated in the brand guidelines. We also designed complementary email signatures for branding consistency. https://tridentmarketinguk.com/wp-content/uploads/2023/05/Screenshot-2023-05-24-at-15.16.20.mp4 WEBSITE We presented Mark and Martin with a selection of design concepts for their website, which included a navigation plan and layouts for each page. Then our web developers set to work on the build – ensuring clarity, impact and speed. We also animated the logo and utilised our own photography. In addition, our brand guidelines for BAYA Group give guidance on how the logo should be showcased digitally for legibility. Previous Next
