Trident Marketing was thrilled to set up the new stadium sponsorship deal between our valued client Weston Homes and Peterborough United Football Club. Weston Homes are committed to providing new homes in Peterborough with their stunning Fletton Quays development. They have shown additional dedication to the city by becoming the main stadium sponsor for the club for the next ten years. Once contracts had been signed, Trident Marketing then had the job of designing and installing all of the new signage for the Weston Homes Stadium following the new brand guidelines of the Weston Homes logo.
Detailed site and feasibility surveys were carried out. The next stage was to design all the signage to the required measurements. Once approved, all signage was produced, and the eight day installation took place. A project manager from Trident Marketing was on site at all times, as well as our installation team. The installation took lots of co-ordinating, including two cherry pickers and a liaison between the club and the set-up for the Craig David concert. There were over 70 signage locations in and around the stadium including all internal signage, entrances, pitch signage, directors box, gates, control tower, concourse, turnstiles and illuminated signage on the sponsors lounge and main reception.
The finished Weston Homes Stadium looks very impressive. On behalf of everyone at Trident Marketing, we wish PUFC the best for the forthcoming season and look forward to the continued relationship between the club and Weston Homes.