Website and social media analytics, and the insights you can gain from them, allow you to get to know your audience like never before. Knowing who your audience is, what they are hoping to gain from your brand, and where they are viewing from, is key to success. Thankfully, potential and existing audiences leave a lot of clues about who they are. Key information you can gain includes:
- Demographics overview
- Geographic location
- Age breakdowns
- Gender breakdowns
- Education levels
- Job titles
- Relationship statuses
- People’s interests and hobbies
- People’s lifestyles
- Organic traffic
- Device, operating system, and browser used
Collating this valuable data helps you see the types of people interested in your business and then structure your content to suit their needs (leading to a likely increase in sales and conversions). The more insights you gain, the deeper an understanding of your customer you will have.
Although, when first starting, the amount of data collected can be overwhelming, it may be a good idea to begin by focusing on a few key metrics and building your insights up over time. Each click you see comes from a real person, and it’s imperative you get to know them.
WHEN – seeing when your audience is most likely to engage in your content and changing to suit this can increase your chances of retaining customers.
WHERE – seeing what websites and platforms your target audience spends the most time on can make it clear where you need to be sharing content. For example, if your audience spends most of their time on LinkedIn, you won’t want to be putting too much time into a TikTok campaign.
WHY – why are people interested in a particular piece of content? Alternatively, why are they not interested in it? What’s the drive behind how they surf the internet? Also, keep an eye out for non-buyers. You do not want to spend too much time, effort and money on an audience with a low click-through rate.
Once you have collected your insights, it’s important to act on them quickly and change your content plan and SEO strategy. You do not want to find your business falling behind the competition. When making decisions based on insights to attract a target audience, it’s vital to ensure it won’t affect your existing audience but enhance their viewing experience.
Get in touch with us today to see how we can help you and your business!