SEO is a marketing term that is thrown around a lot, we all know it’s important and that we need to keep on top of it, but what does it actually mean?

What Does SEO Mean?

SEO or Search Engine Optimisation is the process of improving content on your site to increase visibility within organic searches through search engines. The better visibility and the higher ranking within search engines that your pages have, the more likely you are to draw in prospective customers and grow as a business.

Search engines use bots to crawl pages on the web to collect information to index websites. The key things they will look for are links to other pages, keywords, mobile-friendly content, load times, the content and overall layout.

You can also use social media to increase brand exposure by sharing links across social platforms, which may influence your SEO value.

SEO within Instagram involves using the same techniques that you use to rank highly within search engines to make your content more visible on the app. Key ways of doing this include choosing a recognisable and searchable @username, including trackable links and researching primary keywords.

According to Lyfe Marketing, websites that have invested in SEO are getting over 50% of the total traffic across the internet.

Here at Trident Marketing, we have in-house experts that can help with your search engine ranking and social media visibility. To find out more about how we can help you, reach out to us today!