The launch of the government’s new campaign to help protect the public from the rise of COVID-19, particularly indoors, is somewhat catchy and has evolved from previous campaigns that have been advertised to the public!
The campaign slogan ‘Hands, Space, Face’ was developed alongside MullenLowe London agency, trying to convey hand-washing, physical distancing and mask-wearing, following the previous campaign ‘Stay home, protect the NHS, save lives’.
A new video is being released across many platforms such as; social media, television, radio and print to show exactly how the virus can be spread indoors. Cases are expected to rise as we move forward into the colder months, so the government is encouraging everyone to follow these simple steps to help prevent the risk of infection.
At Trident Marketing, we are making sure we follow these three simple steps. This is because the safety and welfare of our staff are crucial at this time, as well as servicing our client’s needs and maintaining those strong relationships so that we can all help each other through these unprecedented times, especially as we move towards the autumn/winter.
Please follow these steps and stay safe everyone!