From November onwards, most people are intrigued and excited to see what different brands have come up with for their ‘Christmas Advertisement’. Even though the John Lewis Christmas adverts have a reputation each year of being the nation’s favourite advert, they ranked fourth this year, with Coca Cola reaching number one, as it is crowned “This year’s most effective Christmas advertisement”.

More information about this year’s Coca Cola Christmas advertisement can be found on: www.marketingweek.com