Company Branding - Astris Homes
We were asked to create a modern corporate brand for a new property developer, currently based in East Anglia.
The key objective was for it to be modern, fresh and eye-catching in style. After carrying out in-depth research into the market we finalised a list of possible names. We presented a range of 4 logo options for the client to choose from, showing how the brand would work across various platforms including hoarding, web, advertising and stationery. The chosen company name ‘Astris Homes’ combined with a bold and vibrant identity has resulted in a strong, professional corporate brand. The logo is bold and modern in coloration offering versatility across a range of media and longevity within the market. The eye-catching logo will in time become instantly recognisable by potential home-buyers. The complementary corporate strapline ‘Homes that revolve around you’, is appropriate to the company’s core value as well as having an association to the circular logo.
Comprehensive brand guidelines were formulated to ensure the correct usage of the brand is adhered to whether it be featured in print or digitally. We are now in the process of designing a website for Astris Homes alongside corporate stationary, advertising and site signage. Brand guidelines: in addition we are creating their first ever property development brochure to advertise their new scheme including photomontage CGI and floorplans. Trident look forward to working with Astris Homes to build their brand awareness.